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Product placement is a way of advertising, where the goods advertised in such a situation, and means that a person does not have to advertise at all at first glance. This information flow is not separated from other than advertising. It does not notifying a different design or text. TV series such as the use of the characters clearly recognizable logo, phones, computers and super cars. TV3 news reporter or a camera Ordi went to the store and asked what kind of monitors you're selling the most (the other traders were not interested in him).

Now the radio was invented by Kuku without images for product placement - through dialogue, and surreptitious advertising introduced through one of the coffee producers.

George and plenty Debelakk Mutika dialogue of 20 Fall in March 2009 on radio

Plenty Debelakk: 38 minutes is over at nine. Dear morning continued. And we will continue the program still morning coffee in a relaxed atmosphere and no aroomises you now, George, mekid. You know well that it's kind of coffee that the world is a very limited quantity?

Mutika St. George: I do not know. I have a dish for him to side dishes. I wonder if the cup is half empty or half full. Taste is such that I would say that the cup is half empty. That if the cup is full, then I would have much pleasure in the face but it is very Estonian typical whining. In fact, it really taste great after that and I would not like to think I have any other coffee juuagi.

Debelakk plenty. This is when Ethiopia (trade name tag), I see, this sort of thing. "Hand-picked, ripe fruit of the varieties of the" work done there and, yeah, yeah.

St. George Mutika. Ethiopia is the world's longest people.

Plenty Debelakk: Well, yes. But I do not know ....

St. George Mutika: therefore highly collected. No, I do not know how this plant looks like coffee. Where does it come with the beans. Is there a need for a long or short people, the hand-picked.

Plenty Debelakk: Well if he is still a long ... laughter ... lie, as he has a broad reach.

St. George Mutka: Clear. You know that there has been a pretty incredible story of Vnukovo airport in this eastern neighbor at the same time.

Listen to the clip. mp3 format

In the preceding text in bold were then characterized the product and its features highlight clips. Did you note that the presenter at the beginning of the second question, which we found out that this is a limited quantity (= exclusive = rare, consequently more expensive) coffee? In response, followed by a charged person to praise, that after all would not like to think I have other coffee juuagi. Then, the listener was aware coffee producer and the country of origin and the fact that it made ​​a limited quantity will come: Hand-picked by sorting out the ripe berries.

I do not drink coffee. It has never drank more than social occasions. Lately it does not. Coffee is not anything special or exclusive. Decades ago, it was really hard work in coffee production but coffee is grown in Asia after the start of the world there is a huge over-production, where farmers can not harvest even under your back spending. For example, coffee cultivation in Vietnam was hoping to get rich but it was not successful. I think that was during the Soviet period in the brown metal container for instant Vietnamese coffee available in the ESSR. However, this plan failed to fall in coffee prices, and not a percentage but a several times.

Coffee is typical of an agricultural product that percentage up in price in 2000 en route from producer to end user. This means that 20 times.

Example: you buy a pound of roasted coffee beans or ground for 120 euros (about the price I offer, because you do not have a clue). Of the mature bean farmer received only 5 percent or 6 euros. The rest were obtained from 114 euros dealers, packers, shippers, traders, manufacturers of advertising, advertising distributors. If you buy a cup of coffee cost 30 euros, think well about it, how many cups became a merchant in a kilogram of roasted and ground coffee.

The same bubble and fraud are also eco-fair trade coffees, or products. Yes, there will be a manufacturer or regular price of the Corporation in somewhat greater but still has its share of less than one tenth of the final product price.

Estonian Express chief Priit Hõbemägi is active in new media. He writes a blog at least three, including the magazine, its dope. I remember being when I found that required by the Estonian Express between quite a good time ago. March can be a full 2 ​​years when I bought the Express is no longer (or rather two once in that time) and often do not therefore say whether the first digit after the fire in a serious publication.

Priit Hõbemägi blogspot.com blogger profile

Image available at http://www.blogger.com/profile/10620636413650753974

Read the http://jobumees.blogspot.com/

Quite the interesting developments take place in euros and euro issues. Ansip went first to a plan to adopt the euro. Ansip then followed by the devaluation of the firm denial. Now the Express reported that the IMF Simulate euros already devaluated by 30 percent last fall. Today is the last few months, maybe even pre-printed euros.

Learning to euro coins. Virgo Photo Screws

You remember how last year quite a number of container shipments arrived at the beginning of the Bank of Estonia? In one case exceeded the threshold of news that the C-Commando (not to be confused with the k-cheese curds) organized the Safeguarding of the machines in kindergarten and pointed it toward children. Or at least the children were cutting pipes. At the time, seemed to mark the 90th anniversary of Estonia for the coins. But maybe the cargo ready to print the ballot papers to the euro?

Particularly harsh is 40 pages long, "Financial System Stability Assessment", which wrote the majority of a bank specialist Steven A. Seeling. Working group comprised, among others, the World Bank and the Swedish national bank representatives.

Paper is recommended to prepare for the worst. For example, what happens if the Estonian banks can no longer be an emergency, provide assistance to the parent company in Scandinavia. Must also be kriisisimulatsioon which should include the Swedbank Baltic units together with Estonian, Latvian, Lithuanian and Swedish authorities.

Autumn at the banks had almost half of your finances to pay back within the next month. At the same time, they were each given a loan of EEK 46 cents less than ten years, and of these, half will come from just 25 years ago or even longer period of time.

In the short term money obtained is used for long-term loans. Such time limits for gaming, and banking kokkuklapitamine although the main task, but it also means the risk of liquidity problems. Only 31 percent of current liabilities of banks in Estonia are covered by cash and other liquid assets.

The IMF, however, notes that the rapid growth in business volumes of banks' capital ratio of total assets declined steadily since 2000.

Among other things, was calculated through a lot of the fear of a devaluation by 30 percent. In this case, the euro today, would cost 15.6 euros instead of 20 euros. Banks' capital adequacy levels diminished in the first year from the current 15 per cent to 5 per cent. Sour can go up to 10 percent of the loans.

Estonian Express 19.märts 2009

Plaintext, or very little to add. This week, the Estonian Finnish documentary was talking about the economic crisis in Latvia said that the Swedish parent banks have set up a bad bank, which could be the deterioration of the problems "drown."

To be noted also that, again, talking about the devaluation of the rate on 21 kroons, ie the same number, which caused panic in the 2007th the fall in other languages ​​among Estonians. Maybe you should look like this now instead attempt to reduce people's vigilance, the second time that the people would be more secure, that probably is a rumor.

I have no deposits or loans, which would affect the devaluation. However, standing in front of me in the short term closure of accounts in Swedbank. I already have a second alternative views, or the group, which operates in all the Baltic Sea region countries, including Denmark and Poland (SEB and does not qualify!).

Vikerraadio programs paid for the budget of the Republic of Estonia. However, they justify the schoolboy klähvimist on the Russian ambassador. If a neighbor diplomat acted improperly, then the Ministry of Foreign Affairs deal with it. What is a mouth full of Urmas Paet stated that it is silent? Schoolboy, and run-out in such a situation is the protection of the dignity of the Republic of Estonia's ridiculous. This should make the square-paid workers in Iceland Foreign Ministry building.

Transnational diplomacy, and the equivalence principle is valid for general communication. If the official status of having a person uses each person's inalienable human right to be stupid (this is not prohibited by any law), it draws attention to it with an equivalent hierarchy mover. This work is left to the boy, dog *, whose vindication of such testimony and the amplification was in the strength of the ire of the radio almost daily. Specifically, although the fact that the dog boy, for it may upset the headmaster, in turn, get punished by higher.

Such väljaütlemiste after Tyke key and does not fall Minister Lukas Wolf is behind him with a stick yet more evil. But the media is completely irresponsible to make such kasvatamatutest nolkidest still a "media heroes".

I am writing to you again just in case that the Russian ambassador and the casual use of words were certainly not have been true but it also reacts with dignity and self-respecting country boy's definitely not the dog's mouth. Shame I have to pass the EV for the dignity of this country have to pretend to fight against little boys. In this case, the question was still only in response to verbal or written.

Karuks keratitis: Indeed, today we are co-presenter Lauri Variku plus selected days. And it might not be so for a particular case, if we are to recognize the positive process of days and I will read you the news from here and will continue in Lauri's thinking:

Minister of Education Tõnis Lukas did not rule out that the Russian ambassador Nikolai Uspensky allegations commented schoolboy Sergey Metlee-staking, ... Metlevi, director of the school may be the trigger. Lukas said the ETV program Terevisioon morning that he has been in the Community Education Office, which deals directly Mustamäe Real-Gymnasium. The Ministry of Education can not be legally removed from office by the school leaders, mediated by the Estonian Reform Party of broadcasting news. The Minister emphasized that in Estonia a positive attitude and loyalty to the people as Metlev is sure to be protected, adding that if necessary, the Ministry shall make every effort to prevent harassment of a young man. "

And really, this process lasts for over a week. And indeed there was a risk in the meantime, to see that the boy kicked out of school for their opinion on the statement. Student councils or student government has already removed the Secretary-General's position, however, it seems that things are still positioned to the right places and Lauri, you're already engaged in this last week, after all.

Lauri Varik: Yes, this young man went to a week ago here in the studio, and he must be really recognize that it is also not gotten cold feet and the school's ability to follow but has secured behind and courageously defended these views and the very Estonian-minded young person, which is, of course, the Republic of Estonia for the Estonian-born and completely patriotic history.

And in this sense it is to be fully recognized. At the same time can be ääremärkusena here in this case, I would mention to that I am not in any case do not support or does not recognize those school people, but I still express their respect to the extent that they are honestly of current camera to the front of the camera saying, out of its very direct view of Estonian history and discrimination subject. It was a very brief in reply, however, it showed very clearly how the teachers in this school Mustamäe still think and, unfortunately, and this should be recognized that something better is sadly gone but fortunately is pleased to say that the Russian-speaking young people a sense, these thoughts no longer very prevalent. And yet the problem still remains at the top anyway, because we know that our lives around the nn really very many people who actually live in the Republic of Estonia in a very different time-space.

Listen to the 17th week plus tiit_karuks_ja_lauri_varik March 2009

I recall that the Rwandan genocide (Hutus killed about 800,000 Tutsis day 100) were fueled by the two radio stations, of which 3 persons sentenced by the UN tribunal convicted a hate campaign .

I can almost understand Vikerraadio fervently support for political parties in the government (in January was 76 percent of the politicians of the time given to the people of the Triple Alliance, which I have also written a longer review ).

It is also recalled that the ire of radio these days plus Elmar Sepp arrest the same day, although up to now there is probably not even prosecuted.

Europe, Estonia is rather similar to the torn country of Kosovo. In fact Euronews reportage showed Estonia as a country of two communities. If the Estonian media justice advocates under the banner of a dog klähvimist boys, then this would only increase alienation.

* Dog boy - the aristocrats of the past to cultivate a hobby dogs. It tegelesidki dog guys. But they were employees at a lower rank, even the kitchen. Very rarely nobleman descended dealings with the boy dog.

Next, the passage of a bank's online services group operating in an introductory text:

Internet banking is also available .... (in center) ... in the office of a bank's Internet terminal. Avoid the queues, and descend at the expense of payment of service charges!

I do not know why but the word of the sentence descend on Writing brings me muige mouth. It seems the call to descend to the payment of service charges at the expense of perhaps something to spare.

It also expresses its sympathy to all former clients of Hansabank, including myself, because as of today Hansabank is a trade instead of payments. By the Language Inspectorate should make a precept, as the Estonian language the word bank but not the bank.

Hansabank changed the name of the 17th Swedbank in March 2009. Image from the commercial register.

Especially I like the name Swedbank Car Base Management Joint Stock Company (Tiit somehow associated with the work of Cancer) and Swedbank Life Insurance Joint Stock Company, which went on even in the late DEC-e lost.